Business Branding

Thank You for Your Continued Support of Oishii Desu

I knew I would be fighting for people’s attention, and I would be way down on the list of people’s cares.

Especially when compared to the endless amounts of cat/dog videos to the narcissistic content on TikTok/Snapchat, the filtered selfies, and HDR’d food pics on Instagram, to vloggers, thinking you enjoy watching them eat. Luckily for me, Oishii Desu has been able to steal away a few minutes of your day to fill it with a variety of topics regarding Japanese and Japanese American food and culture.

Photo Description: the text is white on a red background that says "Thank you for making Oishii-Desu.com one of the highest trafficked websites for Japanese food and culture in the United States."
Oishii-desu.com was established in April 2016 in Los Angeles, California.

Based Upon Google Analytics Site Traffic

*Data used is from the periods of April 23rd to October 23rd, 2020.

Even though I knew all that, I have been on a mission to put the emphasis back on the cultures that food represents versus doing anything and everything solely for the likes or to make a buck.

A little over 4 years later doing blogging on the side, I never thought I would get to this point where the blog would be getting the amount of traffic it does, but it does, and I’m grateful to all of you.

“13% of local businesses receive fewer than 100 users to their sites each month. 55% receive fewer than 500”

Brightlocal.com

500 monthly visits breaks down to only about 17 visitors per day (as opposed to several to tens of thousands).

In the Last Month

Site traffic has been increasing (+6.91%) every week with no paid ads.

9.58K Users
(11.9K est. monthly SEO clicks)
11K Sessions
9.47K New Users
27K Page Views
2.46 Pages/Session
25-34 Top Age by Users

How That Compares To:

Here are a few sites you might be familiar with
(unlike the previous figures I provided, these are only approximated figures):

KirinIchiban.com
(7.16K)
Knifewear.com
(9.45K)
Marukai.com
(6.05K)
Sunnoodle.com
(2.07K)
TakaraSake.com
(4.26K)
TokyoCentral.com
(10.2K)
YoshinoyaAmerica.com
(29K)
UmamiMart.com
(9.22K)
Photo Description: "Local businesses attract 414 monthly users and 506 sessions on their website on average. - brightlocal.com"

In the Last 3-Months, the Average Bounce Rate Was 1.67%.

(Lower the number the better) “A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”

2.41%
1.70%
0.85%
Photo Description: the text says "Industry average bounce rate is 60%"

In the Last 6-Months (183 Days), the Top Countries by Users Are:

By Country
United States (74.8%)
Canada (4.1%)
Australia (2.8%)
United Kingdom (1.9%)
Japan (1.8%)

As a side note, in the last year, the top 3 countries are the U.S., Canada, and Japan.

By City
Los Angeles
(not set)
New York
San Francisco
Singapore
Lowell
Irvine
Denver
San Diego

I didn’t expect to see Lowell, and I had to look up what state the city is located in since Google only provides a blue dot. Well, it turns out that it is in Massachusetts. A city with the second-largest Cambodian-American population and is home to UMass Lowell and Middlesex Community College (MCC).

Photo Description: the text says "The continued goal of Oishii-Desu.com is to promote Japanese food and culture in the United States."
If I don’t do what I do, you will have to rely on some douche hyping Sushi by Bou as “the world’s smallest sushi restaurant (yea, Japan has no small restaurants).”

About Oishii Desu

Oishii Desu is primarily blog-based with a digital presence on Instagram although the focus is on oishii-desu.com and working with individuals, companies, and entities involved in Japanese and Japanese American food and culture.

Oishii Desu is founded and written by Greg Taniguchi.

Mission Statement

To highlight and to empower the Japanese American community and Japanese-centric businesses on the West Coast which I do through the education and promotion of the food and, most importantly, the culture.

Vision Statement

My vision is to promote the Japanese American experience amongst the many ethnicities that make up the patchwork of American culture. I plan on doing that by not only being instrumental in the promotion but also the development and growth of the community, including the businesses within it.

Outreach will by done through traditional techniques while also embracing technologies such as the web.

Whatever the future holds, I intend to be diligently reaching out to and finding new ways to communicate and engage existing and new generations of Americans.

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