Product Branding

The Best Japanese Tofu Brands, Types, Popular Beans, and Asian Tofu Dishes

Featured image courtesy of the United Soybean Board.

I love Chinese tofu dishes, and I did not know the extent of Japanese tofu dishes till I had a multi-course set in Fukuoka, Japan (my first time having fresh tofu skin). Having had those experiences, I am team tofu, but Asian-style, not feeling team Murica this time.

When I first started to learn to cook, I got hooked on trying to perfect a Japanese dish called age (ah-geh) dashi tofu, and I produced this dish a million times over.

In Asia, tofu is not a meat substitute or part of a vegan or vegetarian diet, even though Japan was a vegan country for upwards of 1,200 years. Like many Asian cultures, it is part of a balanced diet of a variety of ingredients, including both meat and tofu (I sure was not eating it as a kid for a dietary reason).

I have to hype this site, the Vegan Review and Chloë Morgan because they/she is gaaaaaaaaaaaangsta, and one of the best things I have read in a long time “A meatless misconception: why tofu is more than just the West’s meat substitute.” Maaaaaybe it is confirmation bias?

I learned a lot about tofu during my cooking noob years, and I hope this resource helps you to familiarize yourself with tofu, which Asia has used for the last several thousand years.

Photo Description: a beautiful shot by the United Soybean Board of an older gentleman (you can tell by his hands) holding a young soybean stem and pods displaying one of the soybeans. In the background, the warm glow of light is blurred out due to the bokeh.
This is the bean that Jack must’ve been calling magical. Image courtesy of United Soybean Board.

How This Content Differs From Other Tofu Articles

This content differs by giving you a non-American-centric perspective focused on Asia’s, specifically China’s 3,500 plus, year-old food culture. Versus the US’s 247-year-old history and the health food industries narrative of “how do we get Americans to eat tofu? How about pitching it under the guise of health via vegan and vegetarian diets or the magic bullet diet aka ‘superfood’: a single ingredient changing your life.”

I am a 4th generation, Japanese American, yet I still identify with my ethnic culture. Also, having lived a quarter of a century in Nor/SoCal, I tend to eat ethnic foods from around the world, from Pakistani, Russian, Taiwanese, Chinese (Sichuan, Cantonese, Fujian), Peruvian, and the list goes on.

Having been back in Colorado to spend time with my dad before he passed away, I have never eaten so many sandwiches (although Moscow Deli in Costa Mesa is amazing), burgers, and commercial chains, in my entire life. The reasoning, almost all the Asian food in Colorado is Americanized.

The vast majority of content created about tofu is to appeal to a demographic, and English information geared toward the United States focuses on “vegan, vegetarian, and ‘health’ (non-GMO, gluten-free, etc.) focused diets.” Even water and other blatantly obvious products (tofu) with no gluten will have a “gluten-free” label because that select American criteria somehow makes it and you healthier, except Harvard University says otherwise – here is an article by Harvard University on a gluten-free diet.

Photo Description: the Non-GMO project verified label, the Certified GF Gluten Free label, and the Made with US soybeans and American flag label.
Having this on Asian brands is the equivalent of touting your Asian restaurant in the Midwest as a “bistro.”

On the flip side of Asia, you won’t find me eating quasi-Asian American-style stir-fries or tofu burgers to imitate meat as a substitute, and I would do a carnivore diet before I go in that direction. I also find it silly to choose strictly only proteins or veggies, and this contrived diet is an American thing. A country where we Americans have the luxury to pursue these diets while parts of the US and the world struggle to feed themselves.

What is Tofu, Edamame, and Curdling

If you see the definition for tofu, I felt like a kid after reading it because I had a million and one follow-up questions such as “what is a bean curd?” “Where does soy milk come from?” “Milk comes from a cow, so how is it a ‘milk’?”, also “what is curdling? (I do know what curling is).” So, as the semi-mature adult I am, I sought out those answers, and I will break it all down.

Tofu is often likened to cheese because it is coagulated just like cheese. Fresh tofu and cheese is also highly-perishable whereas when fermented (aged), it increases the flavor, along with being longer-lasting.

Like cheese, there are a several types of tofu from deep-fried, sheets, fermented, to the varying firmness of tofu (no tofu whiz… yet).

The major differentiator between cheese and tofu is that tofu is the perfect substitute for people who are lactose intolerant (a lot of my Asian peoples are opening the door to diarrhea and gas when they say ‘cheese’).

Photo Description: Chinese mapo tofu in a round white shallow bowl with a white spoon contrasts against a "slurry" of silken soft tofu, with a vibrant red color with sprinkles of green. You can see the chili oil floating sporadically in the slurry of tastiness.
In Los Angeles and around any university, you can find some legit Sichuan (Chinese) style restaurants. In mapo tofu, the Sichuan peppercorn (vegan) and chili bean paste (vegan) is the primary flavor profile, but a legit version will traditionally have ground beef, or pork as an alternative. Image by the Takoyaki King.
A PulseIs the edible seed from a legume plant which include beans, lentils, and peas.
SoybeanIs a legume, and when the pod is mature is light brown.
EdamameAre immature soybeans still in the pod and green in color.
TofuThe name for Japanese bean curd.
DoufuThe name for Chinese bean curd.
Curdled“Curdling is the breaking of an emulsion or colloid into large parts of different composition through the physio-chemical processes of flocculation, creaming, and coalescence.” – via Wikipedia
Curdled 2nd explanationFor the best explanation, is your goto source (here is a partial snippet): “when the solution turns acidic, protein molecules react and form lumps.”
CurlingA sport where they slide a stone on ice with what looks like a broom and is fittingly called a curling broom.
Soy MilkLike so many things in this world, it originated out of China and it is a plant-based “milk” and often used as a dairy milk substitute (it is only called a milk because it has a similar taste, color, and consistency to milk).
How Soy Milk is producedProduced by soaking and grinding soybeans, boiling the mixture, and filtering out the remaining particulates via a centrifuge. To see this all happen, the Science channel has an episode on the SunOpta facility producing soy milk (YouTube).
Soy sauce, tofu, and miso are all made from that magical bean, soy bean.

Iowa and Illinois in the United States are the major producers and exporter of soy beans.

Just over 70 percent of the soybeans grown in the United States are used for animal feed, with poultry being the number one livestock sector consuming soybeans, followed by hogs, dairy, beef and aquaculture.”

USDA Coexistence Fact Sheets Soybeans

Let’s Talk About Who Has Been Eating the Beans

If you are Murican, you might be thinking pork and beans or Tex-Mex, but the entire world eats legumes, and in many countries, it is a crucial part of their daily diet, along with meat. Unlike the US, where it’s just a side to BBQ, in the Middle East, many dishes consist of fava to garbanzo, and in Europe, kidney beans, and in Latin America, black, red, and pinto beans. All eaten regularly alongside meat, a balance of both like the rest of the world of these top bean-consuming countries:

Beans, peas and lentils are all legumes.

Word to your mother (if you don’t know, now you know).
  1. Myanmar
  2. India
  3. Brazil
  4. Mexico
  5. United States of America

Bean consumption per capita by Helgi Library.

  1. Rawanda
  2. Burundi
  3. El Salvador
  4. Tanzania
  5. Uganda
per capita)
Chick peas, lentils, butter beans, lab lab beans, soybeans, garden peas, red kidney beans, velvet beans, and lima beans, with minor consumption of black matpe, green mung bean, and toor whole. Source:
1. Yardlong Bean · 2. French Beans · 3. Broad or Fava Beans · 4. Moth Beans· 5. Chickpea Beans · 6. Soya Beans · 7. Guar / Cluster Beans · 8. Ground /  Bambara Beans · 9. Mung Beans · 10. Runner Beans. Source:
Brazil33.0 lbsCarioca (brown common or pinto bean, 61%), Caupi (22%) and Black (17%). Source: Brazil is the 2nd largest producer and exporter of soybeans (soyoil and soymeal). Source:
Mexico20.0 lbsBlack beans and pinto beans (soybean oil has a 34% market share and is a popular frying oil). Source:
United States of America7.0-7.5 lbsPinto, navy, great northern, red kidney, and black beans. In the US, organic food-grade soybeans are used in food products like tofu, tempeh or soymilk. Soybean oil is the most widely used vegetable oil in the United States. Source: and prices.
*I am not even going to try and figure out kilotons to pounds per year or per capita (I’m a D- student).

There are two types of organic soybeans: food-grade and feed-grade.

Certified organic meat requires organic feed.

Here are a few articles on several regional bean dishes, many of which are eaten daily:

Japanese Tofu Brands in the United States

Typically most markets will sell brands from their respective ethnic background such as Korean markets selling Korean tofu brands. Although, from my experience, there is one prominent Japanese brand that is sold in American markets, Korean markets, and of course Japanese market. That brand is dominantly House Foods with Morinaga a distant 2nd.

There is one dominant brand of tofu in the United States sold in Whole Foods, your neighborhood market, to Korean, Chinese, and Japanese markets. That brand is House Foods, a Japanese company with operations out of Garden Grove, CA, Orange County.

The second most popular Japanese brand in the United States is Morinaga.
  • House Foods ( founded in 1913 in Osaka and began selling curry in 1926. Presently, House Foods is the world’s largest manufacturer of Japanese curry.
  • Morinaga ( is a confectionery company in Tokyo, Japan, in operation since 1899. The company founder first experienced candy while living in the United States.

Small Japanese American Producers

  • Meiji ( out of Gardena, it looks like a Japanese dude doing his thing, but beyond that, I have no additional information because their site does not having any (I even reached out to them).
Light grey and earth tones are in. Photo courtesy of Meiji Tofu.

Small American Tofu Producers

  • Hodo ( Minh Tsai and John Notz, the founder and founding partner of Hodo foods, kicked things off in 2004. Presently, they are operating out of Oakland, California, the Yay. Area, home of Too $hort, En Vogue, and Souls of Mischief.

The other major competing tofu brand in the United States

  • Lucerne Foods (, a subsidiary of Safeway, Inc): A food and beverage manufacturer for 75 years, Lucerne Foods is the private label and co-pack partner of choice for countless household-name retailers, food service companies, distributors, and national brands (the brands I suspect are O Organics, Simple Truth Organic based on the ingredients list, but I could be totally wrong because there are 3-4 other major producers like Pulmuone Foods USA/Nasoya or Vitasoy/China).

If you were a long time resident of Los Angeles, you may remember when Curry House closed their locations throughout LA and Orange County (Bobby Hundreds said “it was an OG spot” and Reina was once a waitress at the Little Tokyo/Weller Court location), what a sad day.

The chain was owned by House Foods, but Food Management Partners, Inc. supposedly took it over and squandered it away (I suggest you read the LA Times write-up).

Japanese Tofu Firmness (Water Content)

The firmness of tofu is all based on the amount of weight to press water out and to shape into blocks. Out of them all, I love silken although it is a lot like soft. Anything beyond that, are medium, firm/hard, to extra firm:

My Summary of Tofu Firmness

  • Silken (kinugoshi): the smoothest with the highest water content.
  • Soft (yose): Soft, “silky tofu ideal for smoothies, dips, and replacing dairy in baked goods” via House Foods.
  • Firm (momen): the opposite end of silken and is the typical range of tofu in Asia.

House Foods Tofu Firmness

The varying tofu styles described/defined by House Foods:

Photo Description: the House Foods tofu packaging mimics the shape of a block of tofu. The branding of the packaging to differentiate the different types of firmness are the colors of the label. The green label denotes "soft."
Contains the highest amount of water content

Soft Tofu

“Silky tofu ideal for smoothies, dips, and replacing dairy in baked goods” via House Foods.”

Photo Description: the House Foods tofu packaging mimics the shape of a block of tofu. The branding of the packaging to differentiate the different types of firmness are the colors of the label. The blue label denotes "medium firm."
Moderate water content

Medium Firm Tofu

“A smooth block great for dressings, dips, casseroles and desserts.”

Photo Description: the House Foods tofu packaging mimics the shape of a block of tofu. The branding of the packaging to differentiate the different types of firmness are the colors of the label. The red label denotes "firm."
Low water content

Firm Tofu

“A good choice for tofu beginners. Firm tofu is great in savory dishes and can be used for scrambles, sandwiches and stir fry’s.”

Photo Description: the House Foods tofu packaging mimics the shape of a block of tofu. The branding of the packaging to differentiate the different types of firmness are the colors of the label. The purple label denotes "firm."
The least amount of water content

Extra Firm Tofu

“A great meat alternative that’s packed with 8g of plant protein per serving. Try it in burgers, tacos or skewers.”

Tofu Products Sample Ingredients List

House FoodsFirmWater, Soybeans, Calcium Sulfate.
House FoodsOrganic Med-firmWater, Organic Soybeans, Calcium Sulfate.
Silken Tofu
Soymilk (Filtered Water and Organic Soybeans), Glucono-Delta-Lactone*, Calcium Chloride.
Mori-NuMori-Nu PlusSoymilk (filtered water and soybeans), Soybean Oil, Inulin, Soy Protein Isolate, Tricalcium Phosphate, Magnesium Chloride, Sodium Chloride, Maltodextrin, Non-viable Lactobacillus Paracasei MCC1849, Vitamin D3.
O OrganicsExtra-firmWater, Organic Soybeans, Calcium Sulfate, Magnesium Chloride. 
TofurkySmoked HamWater, vital wheat gluten, tofu (water, soybeans, magnesium chloride, calcium chloride), expeller pressed canola oil, contains less than 2% of granulated garlic, sea salt, spices, cane sugar, natural flavors, natural smoke flavor, color (lycopene, purple carrot juice), oat fiber, carrageenan, dextrose, konjac, potassium chloride, xanthan gum. CONTAINS: SOY, WHEAT.
TofurkyRoast and Wild Rice StuffingROAST: Vital wheat gluten, water, tofu (water, soybeans, magnesium chloride, calcium chloride), expeller pressed canola oil, natural flavors, sea salt, contains less than 2% of onion, carrot, celery, garlic, leek, rosemary extract, lemon juice concentrate, oat fiber, corn starch, calcium lactate, potassium chloride. CONTAINS: WHEAT, SOY.

STUFFING: Vital wheat gluten, water, tofu (water, soybeans, magnesium chloride, calcium chloride), expeller pressed canola oil, natural flavors, sea salt, contains less than 2% of onion, carrot, celery, garlic, leek, rosemary extract, lemon juice concentrate, oat fiber, corn starch, calcium lactate, potassium chloride. CONTAINS: WHEAT, SOY.
Want to know what “natural flavors” means: “there does not seem to be much of a difference between natural and artificial flavors,” said David Andrews a scientist at the Environmental Working Group, a research and advocacy organization via the New York Times.

Suggested uses of tofu based on firmness:

Tofu does not have to be cooked and can be eaten raw right out of the container because it is pasteurized during the manufacturing process. Although listed below are the suggested ways to prepare tofu based on the density.

Tofu is a high-quality plant-based protein and depending on where you look, the numbers will vary for a 0.5 cup (124g). The USDA states 10g whereas touts 21.8g and the USDA as their source.

If you are curious how plant-protein stacks up to animal protein, WebMD has your answer.
Silken, “extra soft,” soft, and regularThe most commonly used in Asian cuisine.Miso soup, agedashi tofu, hiyayakko/cold tofu (Japanese), crispy tofu, mapo tofu (Chinese), soondubu jjigae (Korean)
Firm, extra firm, and hardIf you are looking for something to mimic the texture and density of egg to meat, this is it.Salt and pepper tofu/YouTube link (Chinese), and hot pot/nabe, like chankonabe, or in sukiyaki as yaki-tofu (Japanese), Indo-Chinese style chili tofu (Indian Chinese).
Everyone of these Asian dishes with tofu are epic and this is just for starters.
Photo Description: a pic of Lori-Nu fortified tofu unpackaged and sitting on a plate.
Mori-nu plus fortified tofu is Certified gluten-free via GFCO/GIG, verified non-GMO via Eurofins*, and Kosher DE via KSA, that is a whole lot of acronyms for you.

Only 1% of the world is vegan because most of the world and in the future (even in the US, 34 million are food insecure) will continue to struggle to feed themselves. Fortunately, soybean is a major factor in feeding people and livestock.

Since I cook, I like doing spin offs of hiyayakko (cold tofu), like a “burrata treatment” of olive oil, prosciutto, cherry tomatoes, basil, and olives and capers. Although, if you want to keep it Japanese, grated daikon and ginger, diced green onions, and soy sauce is a simple way of enjoying tofu.

I consider Italian cuisine to be a lot like Japanese food, simple, and reliant on quality ingredients (you can get a glimpse of the merger of Japanese and Italian via

Other Types of Tofu Products (Skin, Fried, Fermented) and Recipes

I have to hype these products and recipes because you might not have had the chance to come across these styles of tofu dishes which are some of my favorite ways to enjoy it, and they are not strictly Japanese.

Photo Description: on a wood table sits a round plate with two pieces of deep-fried pockets of tofu sit called inari. Inside these pockets are filled with a takikomi, a mix rice and various ingredients.
Oh you little pouches of fried tofu with a sack full of mixed goodness called inari (Japanese) by Andrea Nguyen (she has some epic food shots).

The Chinese have been using tofu for upwards of 2,000 years, so I lean towards the Chinese when it comes to recipe ideas/tutorials. If you feel the same, you can watch Chinese Cooking Demystified on YouTube for their mapo tofu recipe.

Yet, some American influencers or blogger will try and front, even the Culinary Institute of America tried to.
  • Dried tofu “skin” (yuba): this is as much of a skin as pudding has a “skin” because it is not an animal product. It has a firm texture, like skin, with a nice chew formed on the surface when soy milk is heated. It might not sound like much, but a person who understands how delicious this is Chichi Wang and her favorite childhood recipe, which has is tweaked to omit pork (her mom used shoulder, but I like it with a pork belly, and she prefers just the tofu which I do not fault her for). The other which will make you drool, WoonHeng and her tofu skin roll (I do not think I had it, but I want to eat it).
  • Deep-fried tofu (aburaage/atsuage): deep-fried tofu with thin and thick sliced versions. Out of the two, I typically use aburaage the most in my udon or in miso soup, and throughout my childhood I grew up eating inari sushi which as a kid I nicknamed “nutsack” sushi because the sweetened fried tofu had a shriveled up tofu sack filled with sushi rice along with vegetarian ingredients like hijiki, this recipe is via
  • Fermented tofu (fu ru): this was a favorite of my dads, who passed away last Feb, so I am going to find ways to utilize this ingredient in an upcoming meal, like ong choy or with rice. I also highly suggest you read this article by Cathy Erway on Food & Wine, which has a nicely done write-up because I had no clue to use it in ong choy, a dish I have prepared several times. Her article is “These Umami-Packed Tofu Cubes Are Vegetables’ Best Friends,” and her book on “the Food of Taiwan.” EDIT: I need to add Zolima, a blog about Hong Kong because they have a good read.
Photo Description: a Japanese shot of a shichiran stove top, and a donabe. Sitting atop the grill, is a shallow bowl with a shishito, carrot, mushrooms, and tofu skin sitting in it.
Tofu skin done Japanese style is always minimalist in style, which is why I enjoy the Chinese styles to offset the Japanese way of doing things. Image by Hiro Kobashi.

My Favorite Japanese Tofu Dishes

I will provide links to other media outlets with a comprehensive listing of tofu recipes and dishes, but I wanted to list my favorites here.

On a “37 vegan tofu dishes list,” the first one listed is a “teriyaki sauce garlic tofu” which is something you would not find in Japan (the creator may think it’s Chinese, Japanese, or Asianese, but it’s none). The first reason, teriyaki sauce is an Americanized sauce with a lot more sugar and garlic is not an ingredient traditionally used in Japanese cuisine.

Some of the dishes below reflect Japan’s shojin riyori (Buddhist cuisine) influence on Japan’s food culture.
Photo Description: age dashi tofu is deep-fried tofu sitting in a bowl with grated daikon, and diced green onion. The broth is soy sauce based.
Murica should love this deep-fried tofu (agedashi tofu/Japanese), crunchy, with a saucy soup with minimal vegetables: grated daikon and green onion.
  • Agedashi tofu ( the stock is pescatarian like miso soup is although you can create a totally vegan dish by using shiitake/konbu as a broth substitute. Regardless which way you go, the crispy outer block of tofu with the soft center go great in a hot soy broth, topped off with a freshly grated daikon and ginger, diced green onion, and optional bonito flakes.

    SIDENOTE: If you wonder, “what does agedashi tofu taste like?” Well, there is a site specializing in Mediterranean food, and they decided to write about Asian and, specifically, Japanese food. Unfortunately, they have no clue about agedashi because they pieced together their content like some hack. So they oddly say that agedashi tastes like fish (it’s tofu), WTF!? Many of you have had miso soup with tofu, and I do not think the soup or the tofu has a dominant taste of fish, but if you do, you will also think agedashi tastes like fish although what I am thinking, they need stay in their lane brah.
  • Shiraae (recipe via the recipe uses green beans, but my favorite version uses boiled spinach. Also, when nobody was looking, I would pour extra shoyu on it, and I had to do it on the DL because if I didn’t, I would be called a saltaholic by my mom (that mashed tofu/miso mixture absorbs all the soy sauce). This dish, served at room temperature or chilled, is a perfect summer dish, and this is one of my favorite ways to eat tofu: miso, goma, and veggie (I do not add sugar).
  • Kitsune udon (vegan recipe via so many Japanese dishes contain soy sauce, mirin, sake, and dashi (fish or vegan based stock/broth). The same goes for kitsune udon which is a thick wheat based noodle dish with a slurpable noodle. The spongey deep-fried tofu triangles, squares, or slices, love to soak up the savory broth.

Other Popular Asian Tofu Dishes

When I think of Americanized uses of tofu, it is always in the form of some hideous interpretation of an “Asian stir-fry” or in a manner that is supposed to mimic meat which makes me not like tofu and “tofurkey” exemplifies that.

When it comes to American tofu dishes, Americanized “stir-fry’s” are usually a hodgepodge of “Asiany” ingredients (things that sound or are associated as generically being Asian: a mix of Chinese, Japanese, and other Asian ethnic cuisines), or is used to mimic a meat. So I highly suggest you try these millennia old dishes from throughout Asia.

The countries that standout are China, Taiwan (sorry Chinese censors), Japan, and Korea. They all have unique dishes, but American bloggers mash Asians all together generically (imagine mixing French, Russian, and Italian together as “European-inspiried”).
  • Soondubu jjigae, a Korean spicy seafood stew with soft tofu, and you can find the recipe on, by Sue who is all about Korean food.
  • Simmered spinach and atsuage tofu, are unlike many of the Americanized dishes like teriyaki and sweet’n’sour versions of Japanese and Chinese food, and the authentic versions are never as sweet or doused in a salty sauce. So dishes like this one rely on being savory, and I hope you enjoy it, it’s by Rika’s Tokyo Cuisine via If you want sweet and salty, this is the closest you will get to it, “Atsu-age Simmered in Sweet Soy Broth” by Hiroko’san.
Photo Description: a pic of the Korean soondubu jjigae at BCD. It is served in an iron pot and you can see all the smaller dishes in the. background (barchan).
There is mapo tofu and then there is soondubu jjigae, a spicy Korean seafood stew (the seafood base is what sets it apart from mapo tofu). Like Sichuan cuisine, it’s slightly spicy. Keroism @ BCD tofu house.

You may have noticed that many of these dishes are on the spicy side, and the Japanese do not do spice. So if you really want to learn about many of the spices that originated from China, Chinese Cooking Demystified has a great video on “Every Lao Gan Ma (LGM is a brand of Chinese chili sauce), explained” on YouTube.

The dog in the background, her trying to open each bottle, and tasting each product is worth the watch.

Morinaga (Mori-nu) a Shelf Stable Tofu

Asceptic packaging requires no preservatives and was developed by Tetra Pak of Sweden in 1979, this proprietary packaging is unique. In fact, it was voted “…the number one food science innovation of the past fifty years” by the prestigious Institute of Food Technologies headquartered in Chicago, Illinois.

You can read all about this packaging on the Mori-nu website.
Photo Description: a pic of the packaging for Mori-Nu fortified tofu which is by Tetra Pan.
A nutritious and shelf-stable tofu that does not need refrigeration until it is opened. A Twinkie can’t compete in an apocalypse.

For millennia, the preservation of food determined if you would live or die, but now a shelf stable product is great for somebody who likes to keep a well stocked pantry, or for your zombie apocalypse bunker (a bunker full of Tofurky will kill your will to live).

Up your international bean game.

sharing is caring
You know whats better than a bunker full of tofu? Your friends bunker as a back-up, full of tofu, Hormel Chili, 7.62, 5.56, 50 cal, 9mm, and cases of Twinkies. So share this article with them.

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