The Best Japanese Miso Brands and Their Packaging Design to Help You Identify Them in The Market.

Originally posted Sept 16, ’20 and updated on Sept 27, ’22: slight formatting tweaks on Dec 23, ’22, and June 14, ’23.

If you are not fluent in reading Japanese, it can make identifying and buying the right miso difficult which is why I have included imagery, along with all the keywords to help you identify the right product.

Thank you, FDA (U.S. Food and Drug Administration) for requiring the labeling of foods. Without it, I would have to rely on my Nihongo reading abilities, which often leads to walking out with the wrong product. Except, you do not have to worry about that because I will have you walking out with that Japanese “miso paste” brand you were looking for, along with a box of mochi ice cream because you deserve it.

Many of these brands are multi-generational brands that date back centuries which is common in Japan and is also evident in the Japanese American community. “The country has 33,000 businesses at least a century old” via the BBC .

Providence Restaurant’s Michael Cimarusti also has a great bit on NPR of his experience in Japan.

Oh, and just in case you were wondering, miso is a Japanese ingredient with Chinese roots, like almost everything in Japan, and it is distinctly Japanese, like a NY-style pizza vs. an Italian pizza.

Photo Description: two small round plates on a white table. The plates are white with a blue border, and a small Japanese floral decorative pattern. On each plate, one has shiromiso (foreground) and a shiromiso and gochujan and shiromiso mix (background).
I do not have a go to miso brand beyond the one I grew up with because I am not committed, I’m not a brand ho (pictured: shiromiso and my shiromiso gochujang mix).

Disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. This post may contain Amazon and other affiliate links that, at no additional cost to you, I may earn a small commission.

Top Ranking Blog Post

The Best Japanese Miso for You

This post about Japanese miso is a top-ranking blog post because I am not in a corporate setting. If I were, I would/could be bragging about “time on page” (the time you spend on this page, the default metric is “want “the longer, the better”), but I am constantly working on ways to be more succinct. I want you to get through this article as fast as possible and absorb the information you are looking for through my highlighted fields below (the little soybean icon), although the details are throughout the body.

I will provide you all the necessary information to help you make the “best” decision, but I will not cite one specific brand because there is no one brand that reigns supreme. It simply comes down to “what best works for you.”

Japanese companies compete on quality versus marketing buzzwords.

I can say I am going to list the best, but I only say that because that is how most people search for things on Google. That is why I will provide you all the necessary information to help you make the “best” decision, but if you are like me when I get into potato brain mode, I will also provide the recommended brands by segments (“Japanese American brands”) or by markets (“Japanese miso available at Walmart”).

What Is Japanese Miso (Only 3 Ingredients)

Miso is fermented, but when I say that, I’m like “yea, it’s fermented, except in my brain, I’m like what’s fermenting.” So if you are equally potato brain like, here you go: fermentation is chemical process that breaks down molecules anaerobically such as glucose, and if you want an in depth article about miso fermentation, has a good article. I was lost after “anaerobically,” so I’m good.

  • Soybeans (fermented grains to legumes)
  • Salt
  • Koji (aspergillus oryzae)

Ingredients List of One of the Most Popular Miso Brands

The actual ingredient list for Marukome Ryotei No Aji (“premium restaurant quality taste”).

  • Filtered Water
  • Rice
  • Soybeans [Non-genetically Modified]
  • Sea salt

Other variations of miso: are a mix of soybeans, barley, rice, buckwheat, millet, rye, wheat, hemp seed, and cycad.”
Miso ingredients shot by Mattie Hagedorn, and I suggest you check out more of her food photography on Flickr.
Japanese Brands

All of these brands featured here are Japanese or Japanese American


Why Only Japanese Miso Brands

The Japanese dominate at producing a product of Japanese origin (they aren’t focused on Hot Pockets) which is why many US importers and brands will source Japanese producers.

In the U.S., “healthy” is heavily marketed, with every buzzword conceivable on the product packaging. Except, the standards of quality in Japan are not commonly touted, such as with Kikkoman soy sauce which has no HFCS, no preservatives, is “non-GMO,” and is naturally brewed (and 100 years old too). Yet you will not see it all over the packaging, like the miso brands below.

Japan has the longest life expectancy in the world and is one of the least obese countries and that has a lot to do with the quality of ingredients/diet.
Photo Description: the Cold Mountain miso "non-GMO, Kosher, gluten-free, and vegan" labeling.
The vast majority of common Japanese miso brands listed here will fall under these dietary restrictions from Cold Mountain to Hikari.

One reason why this blog post exists is to make these products not so foreign. I do that by breaking things down detail by detail because most Japanese brands cater mainly to Japanese ex-pats.

Photo Description: thse two products are the same, and they take a Japanese and repackage it for Americans/English speakers. The top is by Eden and the bottom pic is Japanese.
These two products are the same, but on the left is the packaging by Eden Foods to appeal to American consumers (there have been remarks made about the packaging chose by Eden contributing to a smell).

Eden sources their “hacho” miso from Maruya. The hatcho miso is a traditional mame miso, made with 100% local Japanese soybeans (no grains), resulting in a robust, intense, and umami-packed flavor, that is less sweet than conventional miso. 

Maruya Hatcho Miso Co., LtdIngredients: Soy bean, Salt, Water, Roasted Barley Powder, Seed MaltAichi, Japan
Why didn’t Eden call their miso a “Me So” if they are so intent on branding a distinct product name.

Most Japanese food distributors do the same thing Eden is doing (like Shirakiku), and the benefit to the consumer is a widely distributed product appropriately marketed to their demographic (like in the US, in English, and at a competitive price).

Out of all my content, I get the most inquiries about are miso and Japanese knives. Although, the questions are always the same, and it’s always from dudes who do not want to read the content (I can tell they have not read it, and they want to be catered to).

When I respond with everything cited here, they all want me to provide them with one clear product or brand as a “definitive winner,” which is naive. So, like, I say to these dudes, tell me which beer is the best or best brake setup for a Porsche 991.

3 Primary Types of Japanese Miso

I knew that there were types based on color, but I had no clue what contributed to their color variations. Eventually, somewhere down the line, I learned that it was due to aging (the Maillard reaction), although, upon further research, it is also due to the type of koji used (soybean, rice, barley).

  • Shiro (white) miso
  • Shinshu (yellow) miso
  • Aka (red) miso

Awase (mixed/blended) miso is another variant.

Mustard Sauce to Miso Paste, the “Ingredient (and Descriptor)”

On another note, I do not say “miso paste” because miso is a paste, and many of us Americans only do that to help identify miso. Otherwise, we would all be saying peanut butter paste, naan bread, or mayonnaise sauce.

I do not say “miso paste” because that is what it is, just like I do not say peanut butter paste, mustard sauce, or mayonnaise sauce, it is just miso (it only comes in paste form, like mustard is a sauce).

Part of the issue is that most web content is created to fit search results, and most searches will add additional descriptors such as “Oblivion movie.”

General Rules Regarding the Color of Japanese Miso

  • The color is impacted by the ratio of soybeans to rice or wheat, the amount of salt, to fermentation length.
  • Miso is aged anywhere from 3 months to over 1 year
  • The lighter colored miso is generally younger and less salty (shiromiso).
  • The darker colored miso (akamiso) is aged long, bolder in flavor, and typically saltier.

Common Japanese Miso Descriptors

  • Hatcho: 100% all soybean miso (general purpose miso).
  • Saikyo: a white (shiro) miso from Kyoto, it is heavy on rice malt, it’s sweet, and low on sodium.
  • Yuuki/mutenka: non-GMO, organic, and additive-free.
  • Kome (rice), mugi (wheat), and mame (soybean).

If you want to nerd out, I highly recommend that you read content on miso

Photo Description: Nobu Matsuhisa's infamous marinated miso black cod dish. It is plated on greyish plate with a slice of lemon.
If you want an easy dish to make for a date, this is it, and my go-to back in the day, marinated black cod. This stellar shot is brought to you by Nick Webb from Nobu’s in London.

Recipe idea: If you’re looking to impress, I highly suggest Chef Nobu Matsuhisa’s marinated black cod recipe (Hikari Miso and sake marinade). I think this is one of Robert De Niro’s favorite dishes.

This recipe is a panty/boxer dropper for a date night for fish lovers.
  • Soup: from miso soup, hot pot, to ramen.
  • Marinade: great for brining and marinating fish to meats.
  • Sauces to dressings: premade dressings are available, but you can easily make your own, along with sauces.
  • Dip (moromi): simply use it as a dip for raw veggies.

Where This Content Differs from What You Can Find on or on Other Websites

I want to make it easy for you to find the brand that best meets what you are looking for either online or in the market because it can be overwhelming.

Miso is Japanese, so if you want to experience the culture and history behind the ingredient, you are off to a good start being here.

Not only do I want you to know the basics of miso, but I want to make it easy for you to shop for the miso that best meets what you are looking for. I am doing it this way because when I first started buying miso, I used to buy the exact same brand my mom would buy (Yamaizumi), but being in Los Angeles, there is so much more. So much more that it was really confusing for me because they were also all Japanese brands and styles that I was not aware of.

The 12 Major Japanese and Japanese American Miso Brands

There are a ton of brands I could have listed, but it also about product availability. So, if you can’t get the product, it does nothing to help you which is why I included a few Japanese-American brands that were started in the early 1900’s which are widely available and used in restaurants (they are also brands I grew up on and look at how I turned out).

Japan was a vegetarian/pescatarian country for upwards of 1,200 years (miso for 1,300 years), so a lot of dishes and foods rely on a lot of plant based ingriedents: dashi (kombu), miso (soy beans), and soy sauce (soy beans), which is a lot of time to refine the craft.

In Japan, it is not uncommon to find 8th generation producers.

The brands chosen and selected are based upon the criteria of:

1. availability and popularity, 2. type (a unique/distinctive type of miso).

Listed in Alphabetical Order

Established: November 1918 in Ina City, Nagano.

Photo Description: Packaging of the Hanamaruki shiromiso. The packaging is in a see through plastic container with  the words "Soybean Paste white type". Additional labeling includes "gluten free" and "GMO free soybean."
When it comes to Hanamaruki, the logo is luckily very distinctive.

Hanamaruki Product Highlight

Why buy Hanamaruki misoIngredients list example
Our business philosophy is “To Value Natural Ingredients and Craftsmanship.”Hanamaruki shiro (white) miso (pictured): Water, Soybeans (33.7%), Rice, Salt, Ethyl Alcohol.

In the words of the president of Hanamaruki:

“Our business philosophy is ‘To Value Natural Ingredients and Craftsmanship.’

The making of miso is essentially a simple process. All that is required are soybeans, rice and salt. Through that wonderful natural process, fermentation, these ingredients become the healthy food that is miso. Miso is truly a gift from nature! It is our wish to make our customers happy, and to benefit their health.

Our stance as a company is to use only the best ingredients, matched with traditional miso-making techniques and cutting-edge scientific technology. We seek to provide delicious products of the highest quality and safety, all without impacting the environment.”

– Toshio Hanaoka, Hanamaruki

Established: in 1936 in Nagano, Japan, the Hayashi family started the business. Now, the 4th generation family member, Yoshihiro ‘Joshu’ Hayashi is the CEO and Chairman of the company.

This is the what I use for miso soup, black cod “Nobu” style (with added sugar), and my salad dressing that my friends love which is miso, rice vinegar, sugar, and any variant of ginger, garlic, sesame oil, along with a fully washed and rinsed white onion (can’t let the astringency take over), and carrots.

Yea, I don’t have measurement because I do it all by eye, and I have not scaled it for use in the back of the house.
These are the two most prominent ways miso is packaged, either in that plastic carton or in this bag of sorts which both suck when it comes to closing back up.

Hikari Product Highlight

Why buy Hikari MisoIngredients list example
Organic, Vegan, Gluten-free, Halaal, Kosher, and the product is widely available.Hikari organic white miso, shinshu-style (pictured): Water, Soybean, Rice, Salt, Alcohol.

From 9,843-foot elevation in the pristine ‘Japanese Alps’ of Nagano are snow-capped mountain ranges of incredible beauty. This is Hikari’s birthplace, and their home and their daily inspiration.

Hikari has also earned certified organic status which is not easy, but they believe it is worth it. So much so, Hikari Miso’s organic line of products is triple certified: USDA Certified Organic, European Union Organic, and Japanese Agricultural Standard Organic. These certification regulations disallow genetically-modified organisms in organic production.

ISHINO (Japanese language only)
Established in 1781

If you like Nobu Matsuhisa’s marinated black cod in saikyo miso or want to make sumiso, pick up a pack of this, and marinate and dip away.

Ishino Product Highlight

Why buy Ishino misoIngredients list example
This is the miso (saikyo) distributed to restaurants.Ishino organic white miso, shinshu-style (pictured): rice, soybeans, filtered water, and salt.

In the words of Ishino Miso (well, roughly translated):

“White miso, which has a lot of rice and low salt content, and has a short aging period, so the quality of the raw materials and the quality of the rice are reflected in the taste as it is. In addition, the short aging period means that the storage period is also short, so it is necessary to repeatedly make and prepare an appropriate amount every day without mass production. It’s easy to make white miso that can’t be deceived, but the delicate sweetness and flavor that can be obtained in this way is the charm that only white miso has. It is one of the wonderful food cultures that was born and cultivated in Kyoto that is being shared.”

– Ishino Miso

Established: in 1854

In Orange County, Marukome can be seen right off the 55, and I know because I’ve sat in traffic staring at it. Maybe since they’re local, maybe that’s why I often see it at most markets.

Marukome Product Highlight

Why buy Marukome misoIngredients list example
Since 1854 with a large presence in the US (SoCal), along with Murican buzzwords: gluten-free, Kosher, Made in the USA, USDA organic, and vegetarian.Organic Miso: organic rice, organic soybeans, organic alcohol, filtered water, and organic salt.

Out of all the companies listed, Marukome has probably the best website to learn a thing or two about the company although I’ll include a bit about them such as their Orange County (they say Los Angeles) facility was completed in 2007 and as of 2016, their yearly sales exceed 40 billion yen (that sounds like a lot, but you do the math tho which I think is about 10 million to a billion?).

MIYAKO ORIENTAL FOODS (Cold Mountain/Yamajirushi/Kanemasa/Yamaizumi)

An OG American brand.

Miyako Oriental Foods Product Highlight

Why buy Miyako misoIngredients list example
They were the first company to produce miso (shinshu style) in the US in Los Angeles, CA on a commercial sale. Also, non-GMO, gluten-free, no preservatives, and organic – Organically grown and processed in accordance with the California Organic Food Act of 1990. Made in U.S.A.Cold Mountain Miso: Filtered Water, Organic Whole Soy Beans, Cultured Rice, Sea Salt.

Established: N/A

Established in the early 1900’s in San Francisco, CA.
Hawaiian style miso, non-GMO, Kosher, gluten-free, and vegan.

Established (Japan) possibly in 1955, and they are headquartered in Itabashi City, Japan.
Established (U.S. operations): January 26 of 1976, Miyako Oriental Foods.

Established in the early 1900’s in Boyle Heights (Los Angeles, CA).

What I do know of Cold Mountain miso, is that it is organic, uses no GMO’s, and uses no preservatives or any artificial ingredients. Beyond that, I assume this is a house brand of Miyako Oriental Foods? (I’ll have to reach out to them to clarify this).

Another brands commonly found in my fridge (secretly, I have to admit, I don’t get how you’re supposed to store it with that flimsy lid).

They really need to sell Kane masa and Yamaizumi t-shirts, and if they don’t have them, they should allow me to design some and sell them because these two brands are so iconic in the Japanese-American community.

Iconic AF if you are Japanese American (Nikkei).

I will have to post a pic of the Yamaizumi packaging at a later date since I have to buy it and shoot it myself since product imagery and product information is non-existent or very minimal.

Established: in 1655 and is currently on the Chita peninsula in the Aichi prefecture.

Maybe I don’t pay attention, high likelihood of that, but I don’t remember seeing this brand around too often although I chose it for the type of miso it is.

Morita Product Highlight

Why buy Morita misoIngredients list example
The parent company was founded in 1665 and utilizes traditional manufacturing techniques with the use of wooden barrels to ferment. Additionally, it contains no chemical seasonings or preservativesMorita Red Haccho Miso: N/A
I might remove this product because this product is not widely available to American consumers.

In the words of Morita:

“This product contains kome miso (miso made with rice) and mame miso that was fermented in wooden barrels via traditional manufacturing techniques. It is made entirely from domestically produced soybeans and rice. Blended miso of this type is referred to as “akadashi,” and is often used at establishments including traditional Japanese restaurants. It contains no chemical seasonings or preservatives, and is recommended for seafood miso soup.”

– Morita


Website: N/A

Damn, this is a unique company that breaks the mold for having a ton of unique different types of miso. The range goes from fig, sesame, to yuzu.

Namikura Product Highlight

Why buy Namikura misoIngredients list
Not only do they offer up the traditional types of miso, but they are a unique miso company with a fig, yuzu, sesame, and sansho pepper accented miso.Namikura fig miso: Organic White Rice Koji, Organic Whole Soybeans, Figs, Water, Sea Salt.

Namikura Miso Co is a family-owned, 5th generation producer that is highly regarded throughout Japan for its incredible depth of flavor and superb texture. The family prides themselves on being involved in every level of production, from hand selecting local ingredients all the way through to packaging.


Parent Company in Japan.

Miko Brand is the first Japanese brand to branch out to the United States.

To identify the brand, the little girl character is named Miko’chan.

U.S. operations

Established: Miyasaka Brewery Co., Ltd. was founded in 1662 in Suwa, Nagano, but eventually launched miso production in 1916 which later became the Shinsyu-ichi in 1938.

How many kana characters can you make out? Don’t worry, just look for the girl character, she’s Miko-chan.

Miko Brand Product Highlight

Why buy Miko Brand misoIngredients list for Miko
A history going back to 1662, the Miko brand miso is additive-free that complies with the fair competition rules for miso. No food additives, including alcohol, are used. This is a “raw miso” that has not been heat sterilized, so the power of the enzymes derived from the malt is still active. The rice used is 100% domestically produced.Miko brand low-sodium miso (mutenka genen): N/A (will be emailing the company to see if I can get it).

How you define the “best miso paste” is dependent on what you value although when it comes to product quality, Japanese miso reflects the country and culture it is from, Japan.

Check out my blog post ‘Is Japanese Food Healthy Based on The Quality of Ingredients From Miso to Soy Sauce’?”
Extremely popular and very common (easy to find).

Another company that has invested into their marketing with a very nice write-up of their accolades:

“We are a long-established company of 350 years, but our history has been a stream of innovation, starting with the development of vitamin-fortified miso, hygienically bagged miso, and promoting expansion by the creation of the ‘Miko-chan’ brand character. We have also commercialized freeze-dried, reduced-salt and salt-free miso, and was the first in the industry to establish a sales office in America. Our most recent launch was obtaining halal food certification in Indonesia, and our innovation continues along with the development of the company.”

– Miko Brand

Established: in 1947

Why is Shirakiku listed? Well, they are a private label brand of one of the largest food distributors in the U.S., so you’ll find the product everywhere.

Shirakiku Product Highlight

Why buy Shirakiku misoIngredients list
This is a private brand of products by Wismettac Asian Foods (previously Nishimoto trading) that has been operating since 1947.Shirakiku shiro (white) miso: Water, soybeans, rice, salt, alcohol.

In the words of Wismettac:

Shirakiku® is Wismettac Asian Foods’ private brand of products that originally fulfilled a demand in the Japanese markets of the United States. Shirakiku products have expanded into the Asian community in general, and are finding popularity in mainstream American grocery stores and restaurants. Shirakiku has over 6500 food and non-food items, and has been serving North America since 1947. The brand has come to be synonymous with Nishimoto Trading, and is now sold worldwide.

– Shirakiku, Wismettac

Where to Buy Japanese Miso Online

I don’t do affiliate links, so here is my free resource: “Where to Buy Japanese Ingredients and Kitchen Products Online in the United States” (I am down to accept a free 12-pack or a bottle of whisky tho).

If you wondering if you have to refrigerate miso: “The best way to store miso, considered a living food, is to keep it in the refrigerator. If you would like to store it in a freezer, the temperature must stay higher than 25F or -5C” via Hikari Miso.

A “living food.”

(Sorry for not including links before, but I had been messaged at how hard it was finding many of the above products which is why I finally added links to buy online directly. From my own experience, I agree, it was difficult finding online vendors which is why I also highly suggest visiting a Japanese market).

The store shelves filled with miso in Japan (hopefully, I helped you identify what you’re looking for, otherwise enjoy that mochi ice cream). Image by Dom Pates via Flickr.
Common Miso Brands in Japanese Markets

Cold Mountain, Hanamaruki, Hikari, Kane Masa, Marukome, Shinsyu-ichi, Yamajirushi

Japanese Miso Brands Available at Walmart to Amazon

Amazon: Hikari, Maruman, Marukome, Namikura, Shirakiku, Tetsujin.

Walmart (PowerGrocery to Igourmet): Hikari, Marukome, Namikura.

Horikawaya Nomura, Ishino, Maruya, Namikura, Shirakiku, Umasa, Yamabuki

Japanese Miso Brands Used in Restaurants (sold by food distributors from MTC to JFC)

Cold Mountain, Hanamaruki, Hikari, Hishiku, Ishino, Marukome, Maruya, Yamajirushi

Japanese American Miso Brands

Cold Mountain (Los Angeles?), Kane masa (San Francisco), Maru-hi (Hawaii), Yamaizumi (Los Angeles)

Great Resources on the Web You Should be Reading

When it comes to miso, there seems to be a ton of websites fighting over your attention via Google for miso, although when it comes to what I do, I just fill in the cracks and connect you to content, especially when there is great content out there such as the articles below:

  • THE BRESLIN: This resource is ridiculously in-depth, but I do not know how credible it is although I highly suggest perusing through it (the grammar can be off in places like my writing). The site is called the Breslin, and their article is entitled “Top 15 Best Miso Pastes Reviews in 2020.”
  • FOOD52: I don’t even think I have ever read a single article on Food52 before, but the writing and how in-depth this article is, it is mind blowing. I am impressed by Coral Lee and her article “Yes, You Can Make Miso Paste at Home!” Oh, and they also have good photography to accompany the write-up.
  • JUSTHUNGRY: Published way back in 2008, but that does not matter when you produced good information because “Miso Basics: A Japanese miso primer looking at different types of miso” doesn’t lose it’s relevancy.
  • THE NEW YORK TIMES: This is the New York Times, so they tend to not produce a bunch of hack content although they have a ton of Amazon affiliate links with this article. Take their picks with a grain of salt, but the reason why the NYT article is interesting, is that they supposedly went out and hit up a bunch of chefs for their input on “The Best Miso, According to Chefs.” That right there is why the NYT is the NYT, well hopefully.

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