To highlight and to empower the Japanese American community and Japanese-centric businesses on the West Coast. I do this through the education and promotion of the food and most importantly the culture.
My vision is to promote the Japanese American experience amongst the many ethnicities that make up the patchwork of American culture. It is also my goal to be instrumental in not only the promotion but also the development and growth of the community and the businesses within it.
Outreach will by done through traditional techniques while also embracing technologies such as the web.
Whatever the future holds, I intend to be diligently reaching out to and finding new ways to communicate and engage existing and new generations of Americans.