What better way to know how popular a company is but by their approximate monthly web traffic which is what I am going to provide you (tools used typically only be digital marketing/SEO professionals).
Listed below are nine of the top Japanese snack and candy box subscription services by their approximate monthly site traffic based upon a popular web traffic analytics tool. I mean, if that doesn’t tell you how popular a candy subscription box is, I don’t know what would (maybe access to all their financials although they’re not going to divulge that to me).
I Googled “Japanese Candy and Snack Box”
The results are fiercely competitive, and here are the results which start with the ads: Bokksu.com, TokyoTreat.com, JapanCrate.com, although the search results are as follows:
Woah, WTF, “Amazon.” Amazon is now in on it, but from the names “Akibento, Samurai, Ohimesama, Tonosama,” my guess is that these are the mainland China competitors based on the products being from all over Asia (especially Chinese snacks) and their strategy of being strictly on Amazon (what a smart strategy), to working with bloggers/vloggers to promote them for the almighty dollar (common tactic Chinese marketers employ) which is I will keep my results to the O.G.’s. I will only focus on the Japanese snacks and candies vs. Chinese and other products (absolutely nothing wrong with those snacks, but Oishii-Desu focus is on Japanese food and culture).
The Criteria to Help You Select the Right Subscription Box
There are so many companies to choose from which is why I am going to provide you with a few stats/data that I use to determine which one I would chose (I won’t tell you which one I personally like, not because I’m trying to be a dick, but just to be fair in this post).
The Ranking Criteria:
- Product shot courtesy of each snack box company.
- Approximate monthly site traffic via SimilarWeb.
- Approximate monthly SEO clicks via SpyFu.
- Approximate monthly subscription cost.
How could you trust any other top 1-15 Japanese subscription listing when they never bother divulging how they arrived at their ranking?
The 9 Most Popular Japanese Subscription Boxes Based on Web Traffic
UPDATED: The original order was the initial ranking for site traffic although the follow-up is the estimated site traffic stats as noted on 9/21/2020.
1. Tokyo Treat
Ayumi is the founder of the website/business, and she is operating out of Tokyo with her crew in Japan. So that backdrop of Tokyo Tower or high school girls are not photoshopped, they’re the real thing.
- Instagram/TokyoTreat (292k followers)
- 438,601 approximate monthly visits.
- 20.6k est monthly SEO clicks, #2 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $15-35 a month.
2. Japan Crate
Established in 2014, Hank Rao is the founder, and they are based out of the SF Bay Area. He and his team not only run Japan Crate, but several sub-brands which include Doki Doki (kawaii care package), Umai Crate (udon, yakisoba, spaghetti, soba, ramen, and more), and Sugoi Crate (cool stuff like Gundam figures to a Link hoodie).
- Instagram.com/JapanCrate (315k)
- 189,241 approximate monthly visits.
- 19.7k est monthly SEO clicks, #3 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $12, $25, to $35 a month.
|5-items||10-items||15 items and they claim this is the “best value!”|
|$12 a month||$25 a month||$30 a month|
Founder Danny Taing and his team are the only box that includes a tea pairing specifically selected to complement that month’s delicacies. Not only that, it appears based on site traffic for the month of Sept. 2020, it is also the top Japanese snack and candy box subscription.
- Instagram.com/Bokksu (102k)
- 116,686 approximate monthly visits.
- 46.6k est monthly SEO clicks, #1 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $16 to $39 a month.
Classic Bokksu (18-20+)
|Per month |
|6 months |
|12 months |
Tasting Bokksu (8-10)
|3 months |
|6 months |
|12 months |
4. Umai Box
A French company (based in Europe), NihonBox and UmaiBox specialize in candy and snacks. The subscription service is available in English (German and French), but the blog is only in French. Beyond that, you’ll have to dig to find out anything else about the people or where they’re based out of, and the thing you might come to realize at the very least is that they do have the most popular Japanese snacks and candies.
- Instagram.com/UmaiBox.en (166), France (1,086)
- 52,547 approximate monthly visits.
- 675 est monthly SEO clicks, #7 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from €27.99 a month.
|$21.49 a month||$20.69 a month||$19.99 a month|
5. Japan Candy Box
Established in 2002, the Kawaii Group out of Hong Kong has been doing this for quite some time, so they’re not noobs to the game. Their motto is “even the smallest amount of cuteness can provide a huge boost of joy and happiness to your everyday life. Just remember to stay kawaii!”
- Instagram.com/JapanCandyBox (82.1k)
- 34,852 approximate monthly visits.
- 4.15k est monthly SEO clicks, #5 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $19.90 to $21.90 a month.
| $19.90 |
| $19.90 |
| $18.90 |
| $18.20 |
6. My Japan Box
Who is behind Japan Box, BMedia, “a worldwide multi-talented agency.” Also in their words “happy combination of multiple skills, BMedia was born from the desire to efficiently mix them all. To us, branding, marketing, trading, advertising, networking or management are obviously connected, and so are our many services. Whether you pick one up or ask for global support, our long-experienced international team will harmoniously work in synergy.”
- Instagram.com/MyJapanBoxcom (6,986)
- 12,086 Approximate Monthly Visits.
- 357 est monthly SEO clicks, #8 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $29.99 to a $99.99 mega box a month.
One monthly plan
|The boxes range from as little as $25 a month to $59|
Shigeki is the founder of Snakku, and he was born in Tokyo, Japan although he grew up in NYC, so if you see him throwing shade on his blog about competitors, forgettaboutit.
- Instagram.com/Snakku (18.9k)
- 9,443 approximate monthly visits.
- SpyFu: 3.96k est monthly SEO clicks, #6 IN SITE TRAFFIC AS OF SEPT 2020
- Prices range from $16.95 to 38.95 a month.
3-plans and a tasting box
|1-month||3-month subscription||6-month subscription||Tasting Box (U.S. Customers only)|
|free shipping in the U.S.||free shipping in the U.S.||free shipping in the U.S.||free shipping in the U.S.|
8. Wow Box
Nothing about who they are other than them being Wow/Now, Inc., along with them being another Japanese snack and subscription box.
- Instagram.com/WowBox_jp (7,941)
- 8,553 Approximate Monthly Visits.
- 105 est monthly SEO clicks, #9 IN SITE TRAFFIC AS OF SEPT 2020
- Prices starting from $19.99 a month.
A trial to 2-monthly plans
|“try it”||7-9 items||9-11 items|
|$19.99 trial||$24.99 a month||$34.99 a month|
9. Candy Japan
The service was started by a Japanese-Finnish family living in Tokushima, Japan (how we met). It has been running for over 5 years already. We are transparent about figures such as revenue, expenses, member count etc. and publish these in our business blog (EDITOR: I take back saying that I couldn’t ask for the financials because Candy Japan obviously has no issue doing that).
- Instagram.com (N/A)
- 7,979 approximate monthly visits.
- 10.3k est monthly SEO clicks, #4 IN SITE TRAFFIC AS OF SEPT 2020
- Prices starting from $12.95 a month.
2-4 Items per month, two times a month
|$29 month ||(2 shipments per month) Each shipment containing 2-4 items, depending upon the size of the items. To subscribe, there’s an authentication process in which you need a validate your email address (only 2-steps).|
Sidenote: Originally this list had 10 companies listed, but Skoshbox in their own words was the “original monthly service for snacks and candy from Japan” unfortunately shutdown as of April 25th, 2018.
Conclusion (Better Than Throwing a Dart to Choose)
Hopefully based on the data above, you were able to determine which Japanese snack or candy subscription box was best for you although at the very least, now know which one is the most popular Japanese subscription box simply based on website traffic. That doesn’t necessarily equate it to being the best, but hey, it’s a good start when they all seem to be so closely on par with each other.