Updated on March 18th, 2021
I knew I would be fighting for people’s attention, and I would be way down on the list of people’s cares. Knowing that, I provide long-form content with quick blurbs for quick browsing.
Especially when compared to the endless amounts of cat/dog videos to the narcissistic content on TikTok/Snapchat, the filtered selfies, and HDR’d food pics on Instagram, to vloggers, thinking you enjoy watching them eat. Luckily for me, Oishii Desu has been able to steal away a few minutes of your day to fill it with a variety of topics regarding Japanese American and Japanese food and culture.
19.4K and 25.8K, Unique/Visitors, November, ’21
26.3K and 34.7K Unique/Visitors, December, ’21
28.9K and 39.8K Unique/Visitors, January, ’22
In April 2020, due to the pandemic, I shut down my restaurant pop-ups and devoted more time to Oishii-Desu. It is still a part-time project, next to all my other projects 303 Night Market, including my investing (my Apple stock has a return of 2,449%, Google 1069%), but I plan on committing more time to it.
Oishii-Desu.com ranks #1 for several highly sought after keywords (along with appearing on the 1st page of SERPs).
The legacy and mainstream media have their objectives, and they are not always producing content culturally aware content.
I have been on a mission to put the emphasis back on the cultures that food represents versus doing anything and everything solely for the likes or to make a buck.
The content produced on Oishii-Desu is not driven by a bias towards being an Amazon affiliate.
A little over 4 years later doing blogging on the side, I never thought I would get to this point where the blog would be getting the amount of traffic it does, but it does, and I’m grateful to all of you. Thank you.
The Data Below is Based Upon Google Analytics (Site Traffic)
“13% of local businesses receive fewer than 100 users to their sites each month. 55% receive fewer than 500”– Brightlocal.com
500 monthly visits breaks down to only about 17 visitors per day (as opposed to several to tens of thousands).
Oishii-Desu Site Traffic In the Last Month
*Data used is from the periods of January 2 to January 31, 2021. vs. January10-February 8th 2021
|11.7K-12.9K New Users|
|32.7-34K Page Views|
|25-34 Top Age by Users|
Site traffic has been increasing (+6.91%) every week with no paid ads.
Site Traffic Compared To Other Websites:
Here are a few sites you might be familiar with
(unlike the previous figures I provided, these are only approximated figures):
(5.48K – 7.16K)
(9.45K – 13K)
(6.05K – 5.45K)
(2.07K – 4.44K)
(4.26K – 6.62K)
(3.0K – 10.2K)
(29K – 30K)
(9.22K – 15.7K)
In the Last 6-Months (183 Days), the Top Countries by Users Are:
|United States (74.8%)|
|United Kingdom (1.9%)|
In the last year, the top 3 countries are the U.S., Canada, and Japan.
I didn’t expect to see Lowell, and I had to look up what state the city is located in since Google only provides a blue dot. Well, it turns out that it is in Massachusetts. A city with the second-largest Cambodian-American population and is home to UMass Lowell and Middlesex Community College (MCC).
As of Nov 30th, 2021, the average view duration is 5m 23s (the industry average is 65 seconds).
The use of basic iconography is being used to allow visitors to quickly scroll through content to get the gist of the information visually (optimized for the visually impaired/color blind).
About Oishii Desu
Oishii Desu is primarily blog-based with a digital presence on Instagram although the focus is on oishii-desu.com and working with individuals, companies, and entities involved in the Japanese American community and Japanese food and culture.
Oishii Desu is founded and written by Greg Taniguchi.
To highlight and to empower the Japanese American community and Japanese-centric businesses on the West Coast which I do through the education and promotion of the food and, most importantly, the culture.
My vision is to promote the Japanese American experience amongst the many ethnicities that make up the patchwork of American culture. I plan on doing that by not only being instrumental in the promotion but also the development and growth of the community, including the businesses within it.
Outreach will by done through traditional techniques while also embracing technologies such as the web.
Whatever the future holds, I intend to be diligently reaching out to and finding new ways to communicate and engage existing and new generations of Americans.
I Turn Down Free Products, but I Do Not Turn Down Drinks (Especially if You’re Paying)
My Favorite Nation, “Donation”
Everything I do relating to Oishii-Desu, and the things you do not see such as assisting businesses, I do for free (yea, I know, that’s the value I deliver). So, if you are feeling generous, for the price of a coffee or about the cost of a cheap 6-pack (I’m not bougie), you can make my day.
I will guilt you by thanking you in advance