Main featured image courtesy of Mitsubishi Electric, it is of their NJ-AW109-B.
Japanese rice cookers with fuzzy logic and all sorts of techno-wizardry do not seem too far off from a BB-8 or an R2 unit, although if you have ever experienced a Japanese toilet, this should not be a surprise (that jet of water from the bidet hitting your sphincter is more of a surprise).
Do you need an Astromech Droid or a Fuzzy Logic level rice cooker? Also, what the hell is an Astromech or Fuzzy Logic?! Well, we are about to find that out, meaning you and me, because I seriously only vaguely know. If you thought I would know you would be wrong, and after I heard one respected writer with a Japanese name mispronounce a basic Japanese word, I knew he must not be any better from the get-go.
Why Bother Reading this Post
The vast majority of the “top” and “best” lists you find online are moronic because all they do is list every product available on Amazon because they are an Amazon Affiliate. It is the one reason why this site is one of, if not the largest English language site for Japanese food and culture in the world. It’s because I am putting out content that I want to know, along with the products not being solely off of Amazon.
The Japanese Rice Cooker Basics
If you want to get the gist of everything without reading the entire post, just read this section and move along (move along).
- Basic Japanese electric rice cookers start at $35.
- Mitsubishi has one of the most high-end rice cookers that will cost you $700 to over $1k USD.
- Basic preparation: measure, wash, and add water and rice to rice cooker, press the desired cooking preset, and you’re good (they all automatically manage the cooking temperatures and turn off when done cooking).
- Cooking and warming: Not only do these cookers cook the rice, but many of them keep the rice warm for extended periods of time (upwards of 12-24 hours although reviews by consumers and myself all know you can go days in the warmer).
- Cooking capacities (consumer grade). 3, 5.5-6, to 10 cups.
- Alternative uses: not only can you cook various grains, but some rice cookers allow you to steam with a special steaming tray (fish to vegetables).
- Zojirushi is one of the only brands that seems to be almost exclusively made in Japan.
- Top US market medium-grain and Japanese short-grain rice brands: Botan Calrose, Kokuho Rose, Nishiki, Shirakiku, Tamaki, Tamanishiki.
What Are the Top Japanese Rice Cooker Brands
Kicking things off, I wanted to know who all the major Japanese players are (in alphabetical order).
“Out of them all, it appears Zojirushi is the most dominant player .”
- Iris Ohyama, irisohyama.co.jp (wiki), is a Japanese consumer plastic manufacturer with a plant in Stockton, CA. The company develops various home appliances such as air conditioners, washers, refrigerators, to rice cookers.
- Koizumi, koizumiseiki.jp, the company looks to produce beauty appliances such as hair dryers, but they also do kitchen, air conditioning/heater towers, to audio products.
- Mitsubishi, mitsubishielectric.com/en (wiki), Toshiba, Mitsubishi, and Panasonic are very large companies with several product divisions. So if you drive a Mitsubishi Evo, you might not know they also sell a $1,000+ rice cooker that is part of the Mitsubishi Group (Mitsubishi Electric an Mitsubishi Heavy Industries).
- Panasonic, Panasonic.com (wiki), I still have my National rice cooker which was Panasonic’s home appliance division that got replaced with the Panasonic brand. Under the Panasonic brand, you have all of Panasonics massive resources in battery technology, plasma and LCD, digital cameras, to laptops.
- Siroca, siroca.co.jp, well, I was debating if I should have this company and brand listed, but I did it because they have a unique, nicely designed (iF Design Award 2020, Discipline Product), but unfortunately expensive product. They also do not even bother trying to cater to the U.S. market, so all of their marketing collateral is in Japanese.
- Tiger, tiger-corporation-us.com (wiki), another major leading rice cooker company, but Tiger also provided the thermos bottle technology used in space experiments, which also had to withstand the impact of the small re-entry capsule. If you think that is a great marketing opportunity except most Japanese companies don’t do marketing, you would be wrong in this case with Tiger, they’re a cool company (click the link).
- Toshiba, Toshiba-lifestyle.com/us (wiki), a mega company (or in corporate speak, a multinational conglomerate) that specializes in semiconductors, hard disk drives, consumer electronics, medical equipment, to home appliances.
- Yamazen, (amazon/reuters), you may be familiar with this brand because they produce takoyaki grills. If not, they do rice cookers too, and that is all you need to know.
- Zojirushi, zojirushi.com (wiki), the dominant leader of rice cookers is also a multinational company with a branch in South Korea. Their subsidiary companies are in Taiwan, China, Hong Kong, and the United States.
This article is turning out to be way bigger than I initially thought it was going to be, so I decided to cut out a lot of smaller appliance brands. Except what did I expect when it is about the Japanese cooking rice.
If You Are Basic, Start Here
I have a semi-high tech Zojirushi, and I have a basic National rice cooker, my battle droid (now under the Panasonic brand). Unfortunately, the Zojirushi’s buttons are in kana, and I suck at reading hiragana, and my kanji is non-existent. The Zojirushi product involves a lot of random button pushing, which often feels like me pushing the red or green/blue buttons on Darth Vader’s battle armor (I’m sure the red one activates his armors in suit bidet).
- Panasonic (SR-G06FGL ), 3-cup, glass lid, measuring cup and rice scoop, $35
- Zojirushi (NHS-06/NHS-10), 3 to 6-cup, stainless steel, non-sticker steaming tray, $42-57
The Tech Hyped by Japanese Rice Cooker Brands
These are all consumer products (not specifically commercial grade) and the tech they hype to market their products, the price range, and the benefits.
|THE TECH||BENEFITS||PRICE RANGE|
|Fuzzy Logic (marketed under neuro)||According to Zojirushi, it allows the rice cooker to ‘think’ for itself and make fine adjustments to temperature and heating time to cook perfect rice every time. That is the benefit, but Fuzzy Logic itself was proposed by a UC Berkeley professor, Lotfi Zadeh in 1965/1973. I could throw out binary, or boolean, but the way Ivestopedia explains it, Fuzzy Logic attempts to solve problems with an open, imprecise spectrum of data and heuristics that make it possible to obtain and array of accurate conclusions (that’s the easy explanation).||$100+/- range|
|Microcomputer (marketed as micom)||According to Panasonic, the microcomputer and advanced Fuzzy Logic continually controls and regulates heat for precise cooking and tasty results (I don’t know about you, but it just sounds like Fuzzy Logic – I also cross referenced with Tiger).||$100-$200+/- range|
|Induction Heating (marketed as IH)||Tigers IH has an exclusive 3 layer metal inner pot with ceramic coating which makes it easy to cook rice every time. Tiger does it through an alternating electric current that precisely heats up the entire inner pot via a magnetic field. An additional heating plate on the bottom of the Tiger unit also heats up the inner pot. While Zojirushi says they have 3 heating elements. Both Tiger and Zojirushi claim that the benefit is ‘flawless rice every time.’||$200 – $300 range|
|99.9% Inner Charcoal to an Earthenware Pot||The big daddy rice cooker is by Mitsubishi Electric. This mega conglomerate produces an induction heating (IH) rice cooker with a 99.9% charcoal pot aka the NJ-AW109-B (5.5 cup Kamado). Also, if you care, yes it is made in the land of the rising sun.||$610 – $1,000+ range|
Now What the Hell is Fuzzy Logic (Explained by HowStuffWorks.com)
Fuzzy and logic, and what does it mean? Well, if I explained that, I would be poaching from somebody else who put the time and effort in to research and write the article. Since I can not stand that (especially, all you recipe thieves), I will direct you to a great article by Jessika Toothman on HowStuffWorks.com.
- If you want to start from the beginning on How Rice Cookers Work, start here.
- If you want to know what the hell fuzzy logic is, jump to this page.
- Now you’re getting fancy, this page is all about induction heating rice cookers.
I do not know how they monetize HowStuffWorks.com, but I would highly suggest you support the site by checking out the links because they have a thoroughly written and cited article. Respect to Jessika.
100 or 200 Volt
I know you just want to stick it in, and in most cases you can although be aware of the different voltages. Most electronics and appliances can handle variable voltage (like a laptop), but a curling iron may not get as hot in Japan, as it would in the United States. Except that is in most cases not a factor because of the below.
Well, I had a bout of stupid, and I did not realize why I even added this section till I emailed Zojirushi about the voltage requirements. In my head, I somehow thought/assumed these products would be JDM (car terminology), or a ‘Japanese domestic product.’ Well, that was moronic because Zojirushi ‘America’ has a U.S. presence with a website, great customer service (Jasmine), and “all Zojirushi America products, including all of our rice cookers, are manufactured for use in the US or Canada only, and are powered by 120 volts.“
- The United States uses 110-120V and Japan uses 100V/60Hz. (of course there are instances where we Americans use 240V and Japan uses 200V, most often it is with commercial applications). As a comparison, Europe uses 220-240V/50Hz.
- Via Zojirushi America: “Due to the voltage difference, we do not recommend using Zojirushi America products outside of the US or Canada. We also do not recommend using foreign models designed for use with a different voltage in the US or Canada. Due to the voltage difference, even if a voltage transformer is used, the electronic components of the unit may still get damaged.”
Now That You Have Your Rice Cooker, Here is the Rice
Top US market medium-grain and short-grain Japanese California rice brands are (keep in mind the pricing may be exponentially higher due to the time this post was posted for a 15lb./240oz bag):
|BRAND / VARIETAL||DESCRIPTION||PRICE|
|A Japanese American medium-grain rice brand out of California (the ‘Cal’ in ‘Calrose’ may have given that away).||$18(20lb) – $23|
|Kokuho Rose (Koda Farms), KR55||A Japanese American California medium grain rice brand that I always buy, but if you compare them to Calrose, they will smack you upside your head if you think it is the same as the above product. According to the Koda Farms site, they offer up the KR55 which is like a race horse (more comparable with the below product) vs. the donkey above. This is also the quintessential Japanese American brand in every household.||$26 – $28|
|Nishiki (JFC), ‘New Variety,’ like Kokuho and M401||If I’m not buying the above, I’m buying Nishiki, another California grown medium grain brand I like because of the packaging and pricing. Although, why are you listening to me, and in JFC’s own words, they tout ‘sushi experts agree that Nishiki is their number one choice.’||$19 – $29|
|Shirakiku (Wismettac), Koshihikari||A lot more expensive compared to what I typically buy although it is a step above (some may say the “king of rice”) the previous medium-grain brands. This Shirakiku short-grain Koshihikari rice product is grown in California.||$41 – $54|
|Tamaki (Tamaki Rice Corporation), Koshihikari||Once again, another California grown Koshihikari product, but this is like the Nissan GT-R of rice because of the bag. The bag utilizes ‘a nitrogen flush and sealed package’ (the GT-R has nitrogen filled tires). Another major difference is that they are a Japanese owned and operated company.||$51 – $56 to even $81|
|Tamanishiki (JFC), Koshihikari and Yume Gokochi||“Super Premium” (their words), along with “all natural, raised in California” is a short-grain Japanese rice. Like Nishiki, this product is also distributed by one of the countries largest food distributors.||$40 – $46|
If you want to read about Japanese rice, I recommend JustOneCookbook.com as the resource for this.
Where to Buy (Not Found on a Jawa Sandcrawler or Here)
Ahhhhhhh yea, this is where most sites try to make their money, but I am not one of those fools. I am only foolishly hoping for more of you to contribute to my beer fund with the link on the right if you are on a desktop. If you’re on a mobile device, I’m asked out because it doesn’t always show up on mobile which sucks for me because I make nothing off of these businesses.
So, since vendors and producers don’t push digital/content marketing, I won’t bother providing a ‘where to buy.’ I decided not to because many of you have proficient Googling abilities (although, if you had a C-3PO protocol droid, you could search for a rice cooker in six million forms of communication, yes, even Bocce).
I didn’t forget, and here is your answer on what an Astromech droid does “Astromech droids are a series of versatile utility robots generally used for the maintenance and repair of starships and related technology.”– StarWars.com
Now Do You Need a High Tech Rice Cooker
Do we need a high-tech doorbell, refrigerator, stove, to an electric suitcase on wheels? No, but it depends on how much you can utilize the technology. If you are the type who struggles with your smartphone, you probably shouldn’t go down this path because we are not at the point where we can ask our rice cooker to shut down the trash compactor (yea, another Star Wars reference).