Food & Culture

The Best Mochi Brands (My Childhood Choking Hazard), Wagashi, and Where to Buy

When I was a kid eating mochi (rice cakes), no other childhood experience made me more aware of death than mochi because of several choking incidents. Call me lazy for not wanting to keep chewing, but luckily the Heimlich maneuver had my back, literally.

Main image courtesy of Fugetsu-do, Los Angeles, CA. Orig. posted: Feb 14, ’21, Updated Dec 6th, ’23, Jan 6th, ’26

Be sure to chew it, do not just swallow it’ had been pounded into my head, although that didn’t stop my sister or me from the life-threatening experience of choking on mochi. Yeah, I chewed it, but after a while, you get tired of chewing and, well, YOLO. That’s when I learned my dad knew how to perform the Heimlich maneuver. If he hadn’t, you wouldn’t be on the verge of learning all the major mochi types, mochi brands, and where to buy mochi.

Mochi Icon

Listed below is everything you need to know about mochi/wagashi:

1. What is mochi and all the varying types of mochi and wagashi (Japanese sweets). 2. How to make mochi yourself, the ingredients and brands. 3. Every significant mochi producer/brand in the United States from Los Angeles to New York. 3A. if you are looking for producers in Japan? Let me know what exactly are you looking for (contact).

Many of the businesses listed here are from long-established, generations-old Japanese American businesses, to your corporate/venture capital brands like MyMochi.
Photo Decription: in Japan, several women are in the final stage of mochi preparation by shaping the the mounds of mashed rice into little cakes/pucks.
About an A-cup in size. Image by Andy Atzert.

Why bother reading this post about Japanese mochi

I care about the history and culture behind this Japanese food, so not only will I let you know the varieties of mochi, but I will also give you the history of the ones who are behind the brands and businesses you can purchase mochi from (many are multi-generational family owned business that have been around for 100+ years).

A taste of Japanese American History

Most Japanese and Japanese American mochi businesses doing business for the last century in the United States are typically in large coastal cities (Los Angeles, San Francisco and New York). Although, I will be updating this post with shops in smaller rural areas.

Mochi is typically sold in wagashi (Japanese sweets) stores or Japanese markets (frozen)

Now what is mochi/dango

Glutinous “sweet rice” to glutinous rice flour is all you need (neither contain gluten or are artificially sweet/sweetened).

Rice and Rice Flour

Mochi is eaten as wagashi, a traditional Japanese sweet, and it is also used in celebratory dishes (shogatsu) like ozoni for new years (osechiryori).

The Nippon Travel Agency Co., Ltd. under the cooperation and supervision of the Japan Wagashi Association have a website called ntainbound.com if you want to learn more.
  • Glutinous rice (mochigomeko/mochigome, pronounced as “mo-chee-go-may”) is a short-grain japonica glutinous (emphasis on “glutinous”).
  • Glutinous rice flour (mochiko) is not the same as regular rice flour and this version is used to produce dango to “mochi” donuts.

If the fear of death does not deter your craving for mochi, this might be a life changing mochi resource For You

Don’t let that talk of death scare you off from wanting to eat/try mochi because there are many ways you can try mochi. You can start with the traditional Japanese options to variations innovated by Japanese Americans, to several constantly new and inventive ways of utilizing mochi as a froyo topping to gluten-free rice flour mochi donuts.

Rice, Beans, Sweet Peas, Kanten-Agar, Persimmons, and Chestnuts

Dango (from rice flour, like mochi and the use of rice, but balls on a skewer), manju (flour-based instead of rice and sweetened red bean) daifuku (rice cakes but with sweetened white beans), and taiyaki (a waffle with sweetened beans) are a few rice-based sweets/foods.

Japan was a vegetarian/pescatarian country for 1,200+ years, so many of these sweets are vegan (beans and rice).

Mochi rice cakes:
Traditional Japanese rice cakes are made of mashed steamed glutinous rice that is pounded and shaped into a “cake” (looks more like the shape of a saline implant). The final result is chewy goodness, so if you miss the chew of gluten, this is the gluten-free alternative to wheat flour.

Ozoni (soup with mochi rice cakes):
A dish that is served in Japan on New Year’s day with small mochi rice cakes and is responsible for sending a few older folk knocking on deaths door.

Mochi ice cream:
I do not know if the freezing minimizes the choking hazard (it is probably the special mochi formula used in mochi ice cream), but this is one of my favorite ways to enjoy mochi without the constant fear of choking. The perfect amount of chew to not choking ratio.

Strawberry mochi (ichigo daifuku):
As a kid, I never thought of beans as a dessert, but the combo of red bean and a strawberry has got to put this version at the top of my list of ways to enjoy mochi. Yea, even over mochi ice cream.

Mochi bits:
If you are a fan of froyo to shaved ice, you may have come across mochi bits as a popular topping because they come either plain (unflavored), or in a number of flavors.

Dango:
Unlike Django where the “j” is silent, dango is Japanese and pronounced “don-go,” and unlike mochi, dango is produced from glutinous rice flour vs. whole rice grains. It is also served differently from mochi with 3 to 5 bite size spheres on a skewer (the emoji has 3).

Mochi donuts, muffins, butter mochi, to brownies:
Every time I see a mochi donut, I can not help but think of a cock ring, but aside from the appearance, they have a denser feel and slight chew to them that make it worthwhile to try over your typical donut.

Photo Description: strawberry mochi with sweet red bean (adzuki) and a fresh strawberry in the middle. The pic, is of one cut in half where you can see a cross-section which shows the mochi layer, red bean paste, and the strawberry.
I don’t know about you, but I’m not a big fan of chewing ice cream which is why this is my favorite way to eat mochi (daifuku “great luck” ichigo “strawberry”). Image by Leo.

Horchata, Biko, Tong sui

Leave it to Asians to turn rice and beans into one tasty dessert. I know, we all expected this from our fellow Latino homies.

The most common type of beans used with mochi is adzuki or in latin “vigna angularis,” and it may boost heart health and weight loss via Healthline.com
Photo Description: Dango around a a traditional Japanese set-up with the 3 bits of mochi on skewers. On a few of these white orbs, you can see scorch marks from the grill on the dango.
Dango may reduce the choking hazard, but they up the danger by adding a sharp pointy skewer to the mix. Image by M’s Photography.

I feel so much more Asian having had rice stuck to my clothes (goodluck getting it out of knitted materials) while many of you just had to only worry about gum.

What do I mean by the “best mochi”

There are several ways you can enjoy mochi, so I have broken it down into five categories listed below. In each category, the major (the best) players are listed from farms, mills, to large and local producers/brands.

  • Homemade Mochi
  • Mochi Rice Farms/Mills
  • Traditional Mochi Producers
  • Mochi Ice Cream Producers
  • Other Types of Mochiko (Rice) Products

Homemade mochi

In the Japanese American community, I spent portions of my youth (teens) producing mochi for fundraisers/mochitsuki. Although looking back now, I can’t believe that they trusted us around the 40’s era industrial equipment that looked like it could mangle tiny little hands. Well, you don’t need that heavy duty of equipment, and you can get by with a stand mixer (links to Just One Cookbook).

  • Homemade mochi: all you need is the rice (mochigome), and a way to mash/pound it up in to a paste (think a wooden mallet like in Tom’n’Jerry and a mortar).

Common Japanese ways to eat mochi

Mashed up rice might be good if you are a hardcore mochi lover, but these are some of the common mochi pairings/toppings:

The Best and Safest Mochi Toppings and Fillings

I personally love mochi with kinako (roasted soy bean flour) and can’t eat it any other way. The dusting keeps it like a powdered donut, not slippery like when served with soy sauce or in zoni, which increases the need for the Heimlich Maneuver.

See, I know how to minimize my chances of choking to death.
$6-7

Kinako

Roasted soy bean flour.

  • Anko (sweet bean paste) with shaved ice or froyo is a winning combo. FYI: red beans with a matcha latte is a perfect match.
  • Kinako (roasted soybean flour) my favorite way to eat it.
  • Shoyu (soy sauce) and sugar is how my mom and grandparents ate mochi, but I was not a fan.
Photo Description: I just added this pic after posting, but it is a pic of mochi in Japan served with kinako which is roasted soy bean powder (a very light brown looking powder).
I had to add this pic of kinako and mochi because it’s my favorite way of eating mochi. Image by Danny Choo.

If I did not have kinako “roasted soy bean flour,” I would not eat mochi. The powdery finish takes mochi over the top. The most common and widely available brand is Shirakiku (5oz) for $5.89. A SF Bay Area company, Umami-Insider also has a Kuromame kinako (2.46o) for $4.90.

Japanese American mochi rice producer/farm/mill

Produced Here in the State’s since 1910

Koda Farms is a Japanese American farm brand that has been operating since the 1910’s. They produce Certified Organic & Conventionally Farmed Table Rice (kome), Japanese Sweet Rice (mochigome) and Rice Flours (mochiko).

They are a goto brand if you are preparing mochi yourself (homemade).
$15-24

Koda Farms

www.kodafarms.com

California’s oldest family owned and operated rice farm and mill. Keisaburo Koda arrived in California in 1908, family has been farming since the 1910s. Today, Koda Farm is owned and operated by the grandchildren of Keisaburo, Ross and Robin Koda.

Sho-Chiku-Bai (Mochi Rice):
Japanese style, short grain “sweet” or “mochi” rice is super starchy with specialized applications and not typically used as table or sushi rice. Grains are short, plump, and opaque and steam up in a sticky mass. Friction milled white. Less than 2% broken kernels.* Certified Kosher (KSA), GMO-free (Non-GMO Project Verified), Gluten-free. Pure, unadulterated rice – no additives of any sort.

If you’ve ever made butter mochi, you’ve used Blue Star Mochiko. The founder, Keisaburo Koda, was the ‘Rice King of California’ who pioneered planting rice with airplanes in the 1920s. He lost the entire empire during WWII internment, but his sons rebuilt it from scratch to give us the premium sweet rice we use today.

Founded in 1928 by Keisaburo Koda, an immigrant from Japan born in 1882, the farm overcame significant challenges, including California’s Alien Land Law of 1913 (which restricted land ownership by Asian immigrants) and the family’s forced incarceration during World War II.

Blue Star Mochiko Sweet Rice Flour:
Sweet Rice Flour milled from California farmed, short grain sweet rice. Gluten-free, no additives of any sort, certified Kosher (KSA), GMO-Free (Non-GMO Project Verified). 105 Mesh.

Photo Description: Koda Farms packaging design of their Sho-Chiku-Bai sweet rice (glutinous). The packaging design has an illustration of mochi behind a red background. The 2nd product shot is of glutinous rice flour which is branded as a "Blue Star Brand." The box is white with a blue star in the middle, with the text "Mochiko Sweet Rice Flour."
I had to include the product shot because when I was younger, I accidentally bought sweet rice thinking it was “normal rice” which was my first lesson in the importance of knowing my rice varieties.

Traditional and large Japanese mochi/wagashi producers in the US

Straight out of Los Angeles, Little Tokyo aka DTLA.

Photo Description: the "mochi madness" crew at Fugetsu-do which is a pic that probably covers at least 4 generations of family and staff.
Fugetsu-do has got to have one of the best “About Us” pages because it covers several generations of Japanese-American history from Seiichi Kito to present day, Brian Kito. Image courtesy of Fugetsu-Do.

“Fugetsu-Do has been a family owned and operated confectionery store in Little Tokyo since 1903. Japanese rice cakes, more commonly known as mochi (rice cake) and manju (sweet bean-filled rice cake), are the staple. The shop, which is currently operated by Brian Kito, is located on East First Street, in the heart of the Historic District of Little Tokyo. Some of the family history was shared with me, and I welcome the opportunity to put down on paper one family’s history in the United States.”

– Nancy Kikuchi, Fugetsu-do, Los Angeles, CA

Fugestu-do is an iconic business in Los Angeles, Little Tokyo and you can purchase online through JapanSuper (they handle the online transaction).

Fugetsu-do

www.fugetsu-do.com

Fugestsu-do is a fourth generation, Japanese American mochi shop located in Los Angeles, Little Tokyo. They are located right on East 1st street, right next to Hachioji and Daikokuya.


K. Minamoto

kitchoan.com

A very large Japan-based confectionary (wagashi) brand with their own farms, factory, and a flagship store, located in the prestigous Ginza, Tokyo, Japan.

LA Westfield Century City

Wheat flour and red bean paste

If you are searching for mochi, you will most likely come across manju, another Japanese confection. Although manju is steamed or baked, it is not made up of sweet rice. Manju is made from wheat flour and is typically filled with anko (sweet red bean paste).

As a kid, manju always looked cool, but one bite of the anko (as a Japanese American kid, who puts beans in a dessert), and my mom had to finish it.

Mochi in the San Francisco Bay Area:

Benkyodo Co

benkyodocompany.com

“After 115 years of business, Benkyodo will be closing our doors on March 31, 2022. As we head into retirement, we thank you all for your years of support and patronage.”

Founded in In 1906, Suyeichi Okamura opened Benkyodo Company – one of the original businesses in Japantown – on San Francisco’s Geary Boulevard. 

I have added this business because in the United States, the Bay Area and Los Angeles have had large communities of Japanese and Japanese Americans. The history behind the company:


K. Minamoto

kitchoan.com

A very large Japan-based confectionary (wagashi) brand with their own farms, factory, and a flagship store, located in the prestigous Ginza, Tokyo, Japan.

648 Market Street, San Francisco

Stanford Shopping Center

“1906, Suyeichi Okamura opened Benkyodo Company – one of the original businesses in Japantown – on San Francisco’s Geary Boulevard. When the family was interned during World War II, Benkyodo Company was forced to close temporarily. After the war ended, the shop reopened, and in 1951 Suyeichi’s son, Hirofumi, took over. In 1959, the shop moved to its present-day location at Sutter and Buchanan Street. In 1990, Hirofumi passed the shop to his sons, Ricky and Bobby. Continuing a family legacy, the two brothers still own and operate the business, bringing the sweet confections – and smiles – to customers daily.”

– Benkyodo Company, San Francisco, CA
Photo Description: almost perfectly uniformly shaped mochi ice cream in Japan. The colors range from green, white, light brown, light purple, to dark brown.
Muuuurica! I say that because mochi ice cream started out of Los Angeles, than made its way to Japan (mochi ice cream in Japan). Image by Curt Smith.

For you New York and New Jersey residents

These directory’s are hard to do because the aging Japanese American community does not really see an importance to have an online presence.

Family-owned, large multi-store businesses, to Phoebe Ogawa

There are your small “mom and pop’s” (Fugetsudo and Benkyodo in LA/SF), and then there are your large Japanese entities with six U.S. locations (K. Minamoto), but New York has Phoebe Ogawa for Wagashi.

UPDATE 3/15/22: I will try to add additional businesses outside of New York City and New Jersey.

Phoebe Ogawa

Instagram/Ogawagashi

Experience Kyoto in NYC. Enjoy the beauty and seasonal flavors of traditional Japanese confections.

Sold through Mog Mog in / 51st Ave Long Island City


K. Minamoto

kitchoan.com

For the East Coast, this is your spot in New York City
with an online store.

New York Madison Avenue, New Jersey Mitsuwa Marketplace, New York Westfield World Trade Center

K. Minamoto in Ginza, Tokyo, Japan

Buying a shelf-stable dried mochi online

Satoh Kirimochi Japanese Rice Cakes (rice-mochi grown in Japan) is not soft because it is a dried mochi meant to be shelf-stable for many months.

$7-$22

Satoh Kirimochi Japanese Rice Cakes

I love to support other bloggers, and I highly suggest you check out MochiMommy.com who knows exactly what they are doing because she’s a Chinese-Japanese American mom living in the PNW.

Mochi ice cream brands

The inventors of mochi ice cream is the late Frances Hashimoto (who passed away in 2012) and her husband, Joel Friedman. The Mochi Ice Cream Company is the parent company that produces the Mikawaya brand, although, in the last half-decade, a couple of private equity firms acquired the company.

Out with the Culture and in with the Venture Capital Owners

Update June 2021: Not only did the current investment firm take over the Mikawaya brand, but they then shut down the 111-year old store in the Japanese Village Plaza. The store had started in 1910 by Koroku and Haru Hashimoto and is no more.

This is what happens when the grandchildren of Francis Hashimoto sold out to a venture capital (I do not blame them, I also like Ferrari’s and 991’s).

The first group, Century Park Capital Partners, was responsible for launching the MyMo or My Mochi ice cream brand up until January 2020. Lakeview Capital, the Fries, is the current private equity group carrying on the growth of the 100+-year-old company and its much-loved product line:

  • MyMochi (www.mymochi.com) – mochi for the masses (you know, for “you people”), so the packaging design is lot more appealing (great font type choice), along with their brand look’n’feel. The only telltale private equity clue, is their lackluster and generic “About Us.”
  • Mikawaya (www.mikawayamochi.com) – Founded in 1910 by Ryuzaburo Hashimoto, but the one behind Mikawaya’s mochi ice cream is Frances Hashimoto, the grand-niece of Ryuzaburo. Her contributions have made Mikawaya and mochi ice cream synonymous with each other, and you can try their product in a couple of ways. Either by visiting their retail location in Little Tokyo, Los Angeles, or in Japanese markets to Trader Joe’s, Ralph’s, to Safeway.
Photo Description: Mikawaya mochi bits atop a mound of shaved ice.
It’s not just your dog, us humans also have a thing for chewing on stuff. Image by Peijin Chen.

Mochiko donuts, mochiko muffins, mochi mini bites, to butter mochi mochiko brownie producers

My paternal grandfather was born in Hawaii, along with my maternal grandmother, so we always had Hawaiian influenced dishes at family gatherings and holidays although I do not remember butter mochi (I probably ate it and did not know what I was eating). Well, here are a few recipes from sources I trust:

Beyond Mochi and Dango

Rice flour is a gluten-free alternative to wheat flour, and it gives confectionary and desserts a nice chew to it.

Opportunistic businesses have been using rice flour to market their products as Japanese because they believe or want you to think anything made with it is then Japanese.

I’m just listing a few Mochi donut companies, and I kept it to the ones I have tried although there are a number more.

Photo Description: a shot of the Mister Donut Mochi donut which does not use rice flour, but is made from tapioca flour. The donut looks like a cock ring.
If you like chew over a baked like good, you will love mochi donuts. Image courtesy of Sodai Gomi

Remember to chew your food

If you search the Japan Today website for “mochi death,” you will come across several articles every half-decade of deaths in Japan from mochi. Most of the deaths are of elderly dudes, but luckily for one 70 y/o, his daughter saved his life using a vacuum cleaner to suck the mochi out from his throat.

In 2021, if the past year was not bad enough for the elderly, they have mochi to contend with too. “5 taken to hospitals in Tokyo after choking on mochi; one dies”

JapanToday.com

In contrast, how deadly is fugu (poisonous blow fish)? Between 34 and 64 people were hospitalized, and zero to six died, per year, with an average fatality rate of 6.8%. Only 1 of the deaths happened in a restaurant, while the bulk of deaths happened from people catching and eating the fish.

Mochi Icon

If you found this article useful, learning the Heimlich Maneuver may also prove to be useful, my dad did (I am still here)

I am not saying you will need to know how to do the Heimlich Maneuver, but it does not hurt to familiarize yourself with it because I have no clue as to how my dad learned it, but he did.

sharing is caring
My plea: if you are familiar with most media outlets, you might know the struggle nowadays (it’s real). Like the big media outlets, I also rely on the community to help, and you can do that by sharing this content. It is appreciated because it will help the businesses featured (the counter resets when I update).

Mochi icons created by Good Ware – Flaticon

2 comments

  1. I used to live down the street from Fugetsudo. Man, I miss their mochi and manju. Bryan is definitely an artisan. I hope this art continues down future generations…

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