Category: Branding

Product Branding History

Japanese Taiyaki Is Not What You Think It Is Cuz Murica (Then Again, You Could Be a Cultured AF)

Product Branding

The Best Japanese Tofu Brands, Types, Popular Beans, and Asian Dishes

Branding Food & Culture

Is Kurobuta Pork the Lexus of Pigs from Japan, or is it the Same as American Berkshire? And is Iberico the Superior Pork?

Why Yoshinoya America Sucks (Psss… They Struggle to be Japanese) Compared to Yoshinoya Globally

Product Branding

Mizu Towels Review, Another Chinese Product Falsely Marketed off the Reputation of the Japanese

Branding Product Review

The Milk Street Nakiri Review and How They Market Made in China as “Japanese-Style”

A 3rd/4th (sansei/yonsei) generation Japanese American, Greg Taniguchi was born in Denver, Cowarado. This MOFO then spent the last ten years in the SF Bay Area and a decade and a half in Los Angeles, California, feeding his liver and eating raw liver (rebasashi).

Greg has an extensive career in branding, the web, the creative field, and owning a business, which led to the start of Skunk2 and working with Chevron, in dotcom, to ad agencies. Those experiences contributed immensely to the building/refining of Gibson, Axial, and the Race Technologies: Brembo Performance, Brembo Racing, and Sabelt brands.

In the last half-decade, he launched Oishii-Desu.com, opened a restaurant pop-up, helped raise several thousand and gave away $13K of food to the people of NYC (awarded $5k from GoFundMe), created one of the fastest-growing automotive e-commerce platforms, and is currently in the works on a manuscript about American food culture.