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Tag: Japanese rice

Japanese rice brands from Kokuho to Nishiki
Product Review

The Best 8 Japanese Rice/Sushi Rice Brands by a Japanese American and Former Sushi Chef

by Greg TaniguchiOctober 19, 2021December 29, 2025
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Oishii-desu (oye-she-des) Is All About Japanese Food and Culture

A 3rd/4th (sansei/yonsei) generation Japanese American, Greg Taniguchi was born in Denver, Cowarado. This MOFO then spent the last ten years in the SF Bay Area and a decade and a half in Los Angeles, California, feeding his liver and eating raw liver (rebasashi).

Greg has an extensive career in branding, the web, the creative field, and owning a business, which led to the start of Skunk2 and working with Chevron, in dotcom, to ad agencies. Those experiences contributed immensely to the building/refining of Gibson, Axial, and the Race Technologies: Brembo Performance, Brembo Racing, and Sabelt brands.

In the last half-decade, he launched Oishii-Desu.com, opened a restaurant pop-up, helped raise several thousand and gave away $13K of food to the people of NYC (awarded $5k from GoFundMe), created one of the fastest-growing automotive e-commerce platforms, and is currently in the works on a manuscript about American food culture.

©OISHII DESU 2016-2023. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to GREG TANIGUCHI and OISHII DESU with appropriate and specific direction to the original content.

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Oishii Desu "It's Delicious"

Japanese Food and Culture in the United States and the World