Greg Taniguchi

A branding professional who sidelines as a blogger because that D+ in high school and college was not a fluke. So, I hope you grade me on a curve based on effort.

Product Branding History

Japanese Taiyaki Is Not What You Think It Is Cuz Murica (Then Again, You Could Be a Cultured AF)

The Best Japanese Rice Cooker Brands: Hi-Tech Like an R2 Unit to Dim-Witted Like a Battle Droid

The Best Mochi Brands (My Childhood Choking Hazard), Wagashi, and Where to Buy

Mirin vs. Rice Vinegar and the Top Japanese Brands

Review Food & Culture

Updated 2026: Best Authentic Sushi in Denver by a Japanese American and Coloradan

The 18 Most Common/Authentic Japanese Ramen Toppings

A 3rd/4th (sansei/yonsei) generation Japanese American, Greg Taniguchi was born in Denver, Cowarado. This MOFO then spent the last ten years in the SF Bay Area and a decade and a half in Los Angeles, California, feeding his liver and eating raw liver (rebasashi).

Greg has an extensive career in branding, the web, the creative field, and owning a business, which led to the start of Skunk2 and working with Chevron, in dotcom, to ad agencies. Those experiences contributed immensely to the building/refining of Gibson, Axial, and the Race Technologies: Brembo Performance, Brembo Racing, and Sabelt brands.

In the last half-decade, he launched Oishii-Desu.com, opened a restaurant pop-up, helped raise several thousand and gave away $13K of food to the people of NYC (awarded $5k from GoFundMe), created one of the fastest-growing automotive e-commerce platforms, and is currently in the works on a manuscript about American food culture.